Reasons Why Aristocrat Providers Are The Best

One of the oldest Australian companies, Aristocrat Leisure Limited, has been known on the gambling market for a long time. The brand has a highest authority and enjoys an unquestionable reputation among local players.

A huge number of products created by the company's specialists are considered unique, which is confirmed by the relevant certificates. Some solutions of professionals from Aristocrat even served as a start for new directions in the gambling industry.

In the NZ, the brand is not only recognizable, but also in high demand. The fact is that Aristocrat came to the Kiwi gaming industry long before the advent of online gambling, through its products for the the land market of gambling. Many old-timers of gambling have been long familiar with this brand.

Reasons Why Aristocrat Providers Are The Best

History of Aristocrat Leisure

Aristocrat Leisure Limited was founded by Len Ainsworth, whose closest relatives are now the main beneficiaries of this, and several other related companies.

The history of Aristocrat began in 1953, and it is quite clear that everything began with land gambling, since no one could have dreamed of an online version at that time. The main activity of the company was creating pokies for casinos and gambling halls.

Ainsworth's talent allowed the provider to quickly establish itself in the domestic market and the brand's products began to be exported 7 years after. Naturally, Las Vegas, the world's capital of excitement, was chosen as the first destination.

The management of Aristocrat Leisure Limited considered it logical not to transport finished products across the planet, but to produce all the same directly in America. Therefore, in 1961, a subsidiary of Aristocrat Nevada was opened.

The main achievement of Aristocrat specialists became the first in the world 5 reel pokie, which has become the basis for most simulations of current online gambling. In 1979, Wild West from Aristocrat made a splash and won the hearts of a huge number of fans of gambling.

The Australian company's expansion into Europe began with the NZ. In 1981, Aristocrat opened its first representative office in London. The American business model here proved abortive, and the work was conducted on the Australian model. The history of creating Microstar simulations is connected with the New Zealand division, some instances of which still function in some gambling establishments in the New Zealand.

Another innovation from Aristocrat, which changed the world of gambling, was the creation of a virtual reel. In 1982, mechanical reels gave way to virtual ones in the provider's pokies.

The main achievement of Aristocrat is considered to be the product "Hyperlink Gaming System", which was produced on the basis of MK Gaming System. In Australia, it is recognized as an exclusive object of intellectual property, the most valuable of all that was created on this continent during the twentieth century.

Things were very difficult for Aristocrat with licensing in the New Zealand and United States. Permission to fully compete with local producers was obtained only in 2000. The brand's pokies instantly became the most numerous representatives of land gambling in America.

Manufacturing simulators resembled a conveyor. So many products were created that about 30% went to conquer the gambling halls of the Asian capital of excitement, Macau.

For a long time, Conquest Era Aristocrat's management paid absolutely no attention to the online gambling industry sector. Everything changed with the crisis of 2008, when the company's capitalization almost reached the state of bankruptcy. Then the management started searching for new development vectors, one of which was the production of content for online gambling.

By 2012, the company introduced the game development kit to the gaming community, which later took the shape of a full-fledged gaming platform that can not only promote its own products, but also attract third-party software providers.

Since the creation of its own gaming platform, there have been significant developments in the release of its own game content. The purchase of a "mature" software provider, Product Madness, in 2013, which established production of high-quality games under the Aristocrat brand, Golden Fish Tank 2 Gigablox radically solved the problem of creating a high-quality product.

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Aristocrat Products

Traditionally, Aristocrat Leisure is interested in everything that has at least some relation to the gambling industry.

The beginning of the "era of online simulations" for the company was in 2014, with the release of the premiere pokie Buffalo Stampede, which allowed players to participate in the drawing of a progressive jackpot.

The game instantly won prizes at exhibitions and competitions and was marked as "the best game for sales" in the New Zealand, United States and Canada.

The next simulation, The Walking Dead, followed in the footsteps of the debut game and was awarded "Product of the Year" at the Global Gaming Awards.

The next year, 2015, was marked by the release of 4 top games under the Aristocrat brand. Pokies Sons of Anarchy, Game of Thrones, Big Bang Theory, Lightning Link still haven't lost popularity and show excellent statistics.

A little later, Aristocrat Leisure created the next hits Vikings. War of Clans и Sparta. And the game Legend of 5 Dragons won the main prize in the category "Game of the Year" for the Asian region.

A relatively recent start in creating online simulations has helped developers from Aristocrat Leisure avoid communicating with Flash technology, so all the provider's games are produced using HTML5 technology, which is good for adapting games for both desktop and mobile devices.

The team of developers is very prolific and by now has created more than 90 simulations of various quality. It should be noted that not all games are masterpieces.

The contract with one of the recognized leaders in software production, IGT, significantly facilitated the production part of the process. Having received a mutually beneficial exchange of licenses, Aristocrat specialists were able to use the most successful solutions of the new partner's creative team in their work.

Brand Popularity

Almost 80 years in the field of gambling have not affected the creative potential of Aristocrat Leisure. The company doesn't stop in development and is constantly looking for new forms to convey the original content.

Despite the stability and adequacy of the management of the Australian provider, Aristocrat is not yet winning the fight against the recognized leaders of the world rating, which allows the company to be a permanent member of the top 30 in the global providers rating, but does not quite meet the hopes of the management of Aristocrat Leisure to enter the world elite of developers for online gambling. Nevertheless, the future of the company looks quite promising.

For the NZ gambling market, Aristocrat is one of the most recognizable brands. If you have any issues regarding where and how to use Amatic, you can get hold of us at our webpage. For almost 40 years of activity in the NZ, more than one generation of New Zealand players has grown up on the provider's games.

Naturally, in the lobby of operators working in the NZ, the section with games from Aristocrat Leisure is in high demand. If you loved this write-up and you would like to receive additional facts regarding Fairy Queen kindly see the web site. Statistics show that more than 96% of active users have tried their luck in pokies of this brand at least once.

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