Push Gaming Review: a Comprehensive Guide on What to Expect
Push Gaming, a company specializing in production of software for online gambling, can be classified as "always promising".
For a fairly long period of work for the gambling industry, the provider's specialists were able to develop several nice things that attracted attention of the gaming community. However, in order to become a full-fledged contender for players' recognition, Push Gaming always lacks something.
In the New Zealand, the brand enjoys some success, but it is not as great as the company's ambitious management would like. More than 85% of New Zealand players are aware of the existence of Push Gaming, and almost all of them have tried their luck in the producer's pokies at least once.
History of Software Production Push Gaming
In 2010, the founders of Push Gaming, James Marshall and Winston Lee, decided to join the ranks of seekers of "golden calf" in the field of software production for the growing online gambling industry.
The first steps of the company were related to consulting, but Push Gaming quickly acquired production licenses and started producing its own goods. That step was inspired by partnership with developers from Magic Dreams, Psyclone Games and Ace Gaming, whose products were promoted by Push Gaming. If you adored this article therefore you would like to be given more info pertaining to Rival please visit our webpage.
A team of specialists, gathered "bit by bit", started creating game content only in 2012. Gala Coral Group was selling the provider's products.
A bit later, agreements were reached with such game platforms as Playtech, Microgaming and Openbet, which allowed the products to stay in lobbies of major operators such as William Hill, Rank Interactive, Unibet and many others.
The debut works of Push Gaming were created using Flash technology, but the developer managed to switch quickly to HTML5 and fully master it, which allowed avoiding a lot of problems with adapting game content to mobile devices
In 2016, the provider began producing games under a contract with Hero Gaming, which got a full exclusive right to present the brand's new products. 3 simulations were created for the new partner, however, they did not get a huge popularity.
In 2018 and 2019, Innovation Group and Royal Panda have become Push Gaming's partners, online pokies with a no-deposit bonus respectively. These deals allowed the management to significantly expand the provider's range of clients.
Because of all the hassle of entering into partnerships, the management of Push Gaming completely lost sight of the fact that they still needed to release new products, and at some point, the number of partners multiplied the number of simulations created.
The legality of the company's work on the international market is confirmed by a license from the Malta Gaming Authority, and for activities in the NZ, the corresponding permission has been obtained from the NZ Gambling Commission.
All software produced by Push Gaming's specialists is obligatory tested for quality and compliance with the stated parameters in independent organizations such as IDQ, eCogra and iTechLabs, and certificates confirm it.
The provider's headquarters are located in London. Another structural division responsible for the company's international business is located in Valletta, Malta. It was opened recently, in 2017. In total, a team of 200 employees specializing in various areas related to production of software works for the prosperity of Push Gaming.
Push Gaming Brand Products
The premiere for Push Gaming was the presentation of the Bonus Beans game on the Unibet operator's software in 2015. At the same time, Golden Farm, created by the provider's specialists using HTML5 technology, was also presented to the public. This simulation was the the first of the Push Gaming brand for mobile device users.
By the next year, 20+ operators were offering their clients sets of games from the provider, which by that time contained 9 pokies.
In the same year of 2016, the provider entered into a partnership with Betsson Group for an exclusive presentation of the provider's debut games such as Powerforce Heroes and Powerforce Vilains, the ones with a progressive jackpot.
One of the key features in describing the characteristics of Push Gaming should be recognized as a reverent attitude to the RTP level. The provider is recognized as one of the most generous, and leaves a user 96.4% in the most "voracious" pokie of Blaze of Ra, and in the most loyal simulation Wild Storm 97.03%. Such numbers have a noticeable advantage over competitors' analogues.
Fat Santa and Fat Rabbit show the best statistics from the entire pool of Push Gaming. With a certain similarity in the formation of winning combinations and bonus features, they are the ones that users like the most.
Viking Clash and Jammins Jars are less successful, but with pretty good results.
The creative team of the provider "tends" to produce high-variance games, so a user can expect a potential win of 5000 bets in most games.
We cannot say that the developer surprises with the speed of production of new simulations. For the entire period of the brand's existence, only 28 pokies were created. Positive dynamics of productivity growth were began in 2019. Several potentially strong works were presented, with Razor Shark among them, which looks like a clear favorite.
The symbiosis of various bonus features and non-standard mechanics allowed the creators to surprise players for a large number of spins. Not all functions will appear even in tens of thousands of spins. However, many of the users may not wait for them, so, as an advantage, this circumstance looks controversial.
Joker Troup became another hope for a "bright future" of the Push Gaming's management. The creators consider it a new benchmark of quality, which the company will look up to in the coming years.
The Push Gaming's Brand Popularity
The Push Gaming's management believes that focusing on the quality of products is the right policy. Each of the brand simulations is a "unique product". Therefore, in order to avoid "churn-outs", the number of games produced in the company is reduced at the expense of quality.
There is some logic in this position of the provider's management, but the problem is somewhat different. The gaming community and the Push Gaming's management have completely different opinions about the products. Online casino players prefer only some pokies of this brand, "voting" for their preferences with their own money.
The position in the 3rd ten of the world ranking of software producers for online gambling can be considered an achievement for Push Gaming, since it is based, and is held, literally, on "several whales". And their names are Fat Rabbit, Fat Santa, Fortune Three and Razor Shark. Other simulations lose out to them in demand. For more prospects for strengthening their positions, the creators will have to be worthy of several more masterpieces.
The developer demonstrates similar numbers in the "home" market in the NZ. There is a demand for Push Gaming products and they are trusted, but most of the games created by the provider's team play the role of ballast, being in the shadow of several top pokies.