Choosing the Best Playtech Provider: Which One is Right For You?
Playtech, one of the giants of the world gambling industry, is an example that shows that money in this business does not talk, and despite huge investments, it is becoming more and more difficult to compete in production for online gambling.
Playtech was one of the industry leaders 10-12 years ago, but gradually began to lose ground, giving way to more assertive and creative rivals, gradually sliding to the status of "strong average".
The maximum decline of the brand occurred in 2015/19, when the management of Playtech failed to catch new trends in the gambling development, letting companies with absolutely incomparable budgets go ahead.
However, the company's position in the NZ, as well as around the world, is still quite stable. Previously created margin of safety still allows competing with smaller producers. But equal-scale providers "sped away" from Playtech like an Express train.
History of Playtech
The future "heavyweight" of global gambling, Playtech PLC, was registered in Tartu, Estonia in 1999. Teddy Sagi was at the root ofthe company, who put together a small team of like-minded people.
Playtech PLC first presented its products to the gaming community in 2001. The era of betting and online poker was starting. The creators' team offered products in both areas and immediately became the object of close attention of operators who "played first fiddle" in the ensemble of the global gambling industry. Bet365, William Hill, and many others became interested in the development of Playtech.
The huge success of the Estonian company's software led to a sharp increase in the capitalization of Playtech PLC, and its assets exceeded 1 billion pounds by 2004.
Things were going well until the moment when online gambling became "illegal" in the United States. On the day online gambling in the United States was decided to be illegal, Playtech's assets lost almost 40% in value.
The period of decline continued until 2008, Book of Elixir when the company's management could sign several contracts with third-party software developers. The most successful agreements were with PT Turnkey Services and Viaden Media from Belarus. Production of simulations for online casinos presented under the Playtech brand was established quite quickly.
A key mistake of the company's management was the acquisition of the profile poker portal PokerStrategy for $ 50 million in 2013. The peak popularity of online poker became the past, and PokerStrategy turned into a "suitcase without a handle", which is both hard to carry and a pity to throw away.
The only successful investment of the Playtech's owners was the acquisition of the Quickspin provider, which became the flagship of the Estonian company in a short time. There were some other purchases, such as Aristocrat Lotteries and Yoyo Gaming, but they did not bring money to the piggy bank.
To date, Playtech PLC employs more than 5 thousand specialists in structural divisions located in 17 countries around the world. However, the company is gradually losing its influence in the gambling market.
A huge number of licenses, including documents from the Malta Gaming Authority and NZGC, supports the legality of Playtech’s activities.
The provider's headquarters moved from Tartu to the Isle of Man, which is considered a good place for companies working in the gambling industry.
The large team of Playtech PLC is engaged in almost everything that the field of online gambling offers today. The most significant areas are the following:
- Developing and maintaining manageable Cross-platforms
- Online poker client
- Gaming Products & Software Solutions
The latter implies:
- Video pokies
- Virtual sports
- Bingo lotteries
- Live casino
- Other types of lotteries
- Bets in the financial sector
The most famous product of Playtech is the iPoker network, Amatic which was the industry leader in the first decade of the XXI century. Gradually, with numerous "improvements" of the software, many operators were lost, willingly moving to competitors.
From a very convenient and popular product, the poker client became a complete mess, regularly undergoing changes for the worse. Players massively began to refuse to use IPoker, and today in the lobby of the network, the number of players has decreased a lot.
As for simulations, the only "outlet" for Playtech was the work of the Quickspin studio. Only pokies of this brand have positive dynamics. If you have any concerns regarding where and how to use Buffalo Trail, you can get in touch with us at our site. The products of its own creative team, as well as numerous producers that are part of the giant's orbit, are absolutely not in demand. Even though casinos of many top operators for a long time worked only on simulations from Playtech, today the sections with games of this brand became the category of outright ballast.
The list of partners working for the prosperity of the Estonian company from the Isle of Man includes the following studios and developers:
- Origins Playtech company
- Psiklone Games
- Sunfox Games
- GECO Gaming
- RareStone Gaming
The role of Quickspin has already been mentioned, and from the rest of the content, the most popular series are Age of the Gods, Superman, Gladiator, and Green Lantern.
The platform designed for betting on sports events also does not cause positive emotions. Professional bettors try to avoid operators who use products from Playtech due to a lot of inconveniences, extremely poor ergonomics, and shameless fee that affects the coefficients.
With all the preconditions for becoming one of the leaders in production of software for online gambling in the beginning, Playtech failed to take advantage of the chance given to it.
The lack of the developer's understanding regarding the wishes of the gaming community has become a key factor in determining the role of the provider for the global gambling industry. In case you have virtually any concerns about where by along with the way to make use of real pokie games, you'll be able to call us from our own website. Despite the fact that Playtech is still in the top ten in the global ranking, the company's position does not look unshakeable. Gradual "sliding" has become a tendency, and the provider's management will have to take a number of measures to improve the situation.
In the NZ gambling market, Playtech's position is somewhat "stronger" than in the rest of the world because the company still "dominates" the lobby of the two most reputable operators working on gambling in the New Zealand – Bet 365 and Will Hill. The brand awareness is close to 100%, and software usage statistics report 95% of New Zealand players have used the company's products at least once.